going back to the roots
Established and executed social marketing strategies to align with The GREAT. values and optimism.
The GREAT. brings a nostalgic, charming, and playful view to the fashion industry. With that in mind, we created three distinct brand voice strategies to bring to life through social - Nostalgia, Charm, and Optimism. Each being clearly distinguished with unique design elevating the brand voice.
Eddie Bauer x The GREAT.
A special, limited edition collaboration that celebrates the iconic outdoor brand, Eddie Bauer. Creating and executing all social assets (stills + video) across The GREAT. and Eddie Bauer - while combining the spirit of California with the soul of the Pacific Northwest across digital increased brand awareness and sold out the first collection within 2 hours.
metrics
increased follower growth by 15%
monthly average conversion rate: 1%
established evergreen content in house to focus on retail + online sales utilizing evergreen / launch assets
obtain social / digital assets for brand partner relationships and cross-promotional collaborations gifting 200 creators per season
execute cross-platform marketing plans and assets + development
working closely across internal teams to execute seasonal marketing plans + brand strategy